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WEBINAR: How to Succeed with Inbound Marketing

Wednesday, May 31st, 2017 (1:00 - 2:00pm EST)

How to Succeed with Inbound Marketing

About the Webinar:

This webinar will summarize how the inbound methodology works for graduate enrollment marketing. It includes 4 case studies that come from a large, public, decentralized admissions model and a small, private, centralized graduate enrollment office. The cases will uncover multiple ways to use content to augment various types of conversion, including increasing lead conversions, growing event attendance, developing more inquiries, and increasing application completion rates. 

Key Takeaways:

  1. Capturing new leads using awareness-stage content on social media

  2. Increasing visitor-to-lead conversion on website pages using premium content 

  3. Using content nurturing to boost open house attendance 

  4. Using marketing automation to nurture leads, inquiries & incomplete applicants to increase completed applicants

About the Presenters:

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Tony FragaCEO

Tony has been helping universities implement innovative enrollment marketing strategies for the past 12 years. 

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Zach BusekrusInbound Marketing Strategist

Zach works with higher ed clients to develop and execute content marketing strategies that outperform traditional methods.