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Educational Opportunities at
The 2018 NAGAP Conference!

Workshop Teaser: Inbound Enrollment Marketing Case Studies

Inbound Enrollment Marketing Case Studies: 3 Data-Driven Stories

How do you attract and convert prospects at the top of the funnel, early in the awareness stage of their journey? How do you get middle funnel prospects to RSVP to an event? And how do you increase applicants for programs experiencing a drop in enrollment?

Workshop Event Details:
Friday, April 13, at 10 a.m.
in Strand 12B on the 2nd Floor

This workshop will cover the following:

  1. Generating top-funnel conversions on social media using relevant content 
  2. Using behavior-based marketing tactics to boost event RSVPs
  3. The data behind prospect-to-applicant-to-enrolled student conversion + ROI of inbound content 

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David Demos: 10-Minute Mini Workshops

David Demos are 10-minute mini workshops designed to highlight a core tactic of inbound marketing and explain how you can use it for successful graduate enrollment management. Each demo will take place during a refreshment break of the conference at our booth. Sign up now to reserve your spot, and we'll send you an email reminder that day so you don't miss out on these mini educational opportunities! 

David Demo #1:

How to Target Prospective Graduate Students on Facebook and LinkedIn

Shane Headshot
Shane Kehl
Digital Media Manager

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David Demo #2:

How to Nurture Site Visitors into Applicants with Marketing Automation

Patrick Headshot
Patrick Eng
Marketing Technology

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David Demo #3:

How to Make Your Content Work Together to Boost Search Rankings

Susannah Headshot
Susannah Black
Editorial Manager

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The 2018 Website
Performance Report for Higher Education

Website Performance Report Cover

Find out how your school's website ranks in this exclusive industry report! We analyzed the websites of all NAGAP Conference attendees across four benchmark categories - and the results are worth showing your entire enrollment management team. Request your report, and we’ll have a copy ready for you that details where you rank in comparison to other NAGAP attendees, features the top 10 websites, and offers an analysis of how you can improve. (NOTE: *This website performance report is exclusive to NAGAP Conference Attendees.)

NEW Graduate Enrollment Management Resources



Today’s enrollment marketers face an array of challenges when it comes to student recruitment. In an industry that is crowded, competitive, and regularly forced to adapt to the ever-changing technological and cultural landscapes, knowing how to attract — and convert — the right students to your programs can feel overwhelming.

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Enter your information and institution above and we’ll have a printout ready for you that details your rank compared to other NAGAP attendees, the top 10 websites, and an analysis of how you can improve.

Request Your Report


In this guide you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming.



It's like theSkimm, but for Higher Ed Marketers!

Come explore The Minute: bringing you a 60-second update on the latest trends in Higher Education Marketing each Monday morning. We stay on top of everything happening out there — the tweets, snaps, blogs, newsblasts, etc. — and bring you a summary of the stuff that is actually worth reading. 

The Minute

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