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How to Get Your Board “On Board” with a Content Marketing Strategy

How to Get Your Board “On Board” with a Content Marketing Strategy

This presentation will address the following questions:

  1. Who should be involved in content development?
  2. What type of content should you be creating?
  3. How much work does content marketing actually require?
  4. What tools do we need to do this well?
  5. What metrics should we be tracking to measure success?