In today’s digitally-driven marketing world, it’s important to stay up-to-speed on the latest trends for search engine optimization (SEO), social media marketing, and content marketing. This workshop will review what’s working (and what’s not) as well as provide a big-pciture understanding of future trends and advanced marketing strategies that will determine how graduate schools engage with prospective students.
Learning Objectives:
- Understand the recent changes affecting SEO, social media and content promotion
Learn how to increase your graduate school’s SEO rankings
- Discover ways to leverage content using the inbound methodology to generate new streams of prospects, inquiries and applicants