Advanced Marketing Strategies

In today’s digitally-driven marketing world, it’s important to stay up-to-speed on the latest trends for search engine optimization (SEO), social media marketing, and content marketing. This workshop will review what’s working (and what’s not) as well as provide a big-pciture understanding of future trends and advanced marketing strategies that will determine how graduate schools engage with prospective students. 

Learning Objectives:

1. Understand the recent changes affecting SEO, social media and content promotion
   
2. 
   Learn how to increase your graduate school’s SEO rankings
   
   
3. Discover ways to leverage content using the inbound methodology to generate new streams of prospects, inquiries and applicants